Interviews given by Apple executives are rarer than hen’s teeth, so the sight of SVP for worldwide marketing Phil Schiller lambasting Android in an on-the-record interview with the Wall Street Journal hints at how rattled the company is at the growth of Android and Samsung. Pow! “Android is often given as a free replacement for a feature phone and the experience isn’t as good as an iPhone”. Blam! “When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with. They don’t work seamlessly together.” Kapow! Schiller “shared data” with the WSJ claiming that ‘four times as many iPhone users switched from an Android phone than to an Android phone in the fourth quarter’. And despite analyst estimates suggesting iPhone’s global smartphone market share was 19% while Android’s was 70% in 2012, Schiller suggests that “I’m not sure that the estimates and the modeling accurately gives an accurate picture of it all”.

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