We’ve seen a number of B2B social networking sites for the music industry launch over the last six or seven years. Without exception, they’ve tanked. Can Music Gateway do better? Promising to be “the music industry’s global business platform”, it’s aimed at musicians, producers, publishers, labels and sync execs, among other folk. “The Music Industry is a global community and I felt the need to cut out the hurdles that musicians and creative individuals face on a daily basis when trying to connect and do business with each other,” says CEO Jon Skinner. There’s decent backing from the industry, with Steinberg, Warner Music, 7digital, AEI Media, Believe Digital and Music Week listed among its initial partners. At first glance, Music Gateway looks a little caught between two stools – offering opportunities to musicians (e.g. the chance to win studio time at Abbey Road) versus the nuts and bolts of professional networking. Still, the industry loves to network, so Music Gateway deserves a chance to prove its worth.
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Tools: Kaiber
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