Strategy Analytics is doing its best to talk up the “cloud storage wars” with a survey claiming that 27% of US internet users have used Apple’s iCloud, followed by 17% for Dropbox, 15% for Amazon Cloud Drive and 10% for Google Drive. Strategy Analytics claims that around 90% of Apple, Amazon and Google’s cloud users are storing music, while even Dropbox sees 45% of its users storing songs. “Music is currently the key battleground in the war for cloud domination,” claims director of digital media Ed Barton. Actually, though, Strategy Analytics’ claim that “Apple is dominating the cloud storage wars” is inaccurate: if anything’s dominating, it’s non-usage of these services: 55% of connected Americans have never used a cloud storage service, with usage skewing “heavily” towards 20-24 year-old men.

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