Billboard has chimed in with some official figures from Nielsen SoundScan. The facts: individual track sales are down 2% year-on-year up to 15 March, although digital album sales are up 9%, noting that the 2% decline in track sales would mean around $22.4m of trade revenue on an annualised basis. “That’s equivalent to the trade value of 266,000 new subscribers to subscription services at $10 per month,” notes journalist Glenn Peoples. Streaming may well be cannibalising downloads, but the potential is clearly there for this to be a net-positive trend for the US music industry, just as it has been in Scandinavia.
US track sales down year-on-year, but streaming ‘should’ make up for it
