Billed as “your social news magazine”, the Flipboard app has been used by more than 50m people since its launch in July 2010. Now it wants lots of them to start curating their own digital mags for other people to read, in its Flipboard 2.0 update. Users create as many magazines as they like, then ‘flip’ news stories into them from other sources, either within Flipboard or on the desktop using a web browser bookmarklet. “We want to open up an avenue for people who are passionate about something, and discerning users of the web, to build a community around it,” CEO Mike McCue tells The Guardian. Music is part of this too: people can flip SoundCloud tracks and YouTube videos into their magazines as well as articles, with Flipboard’s existing SoundCloud integration (Bulletin, 26-Oct-12) enabling the former to be played while reading other stories. So, music fans could be whipping up their own magazines in Flipboard to aggregate other blog posts and tracks, or curate news about their favourite artists. We’re experimenting with a Music Ally Flipboard mag drawing on the free content from our blog, to show  how it works (or, at least, how it will work once we get images working).

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