Streams and sales appear to still be going hand-in-hand for the biggest album releases, judging from the first-week performance of Justin Timberlake’s ‘The 20/20 Experience’ in the US. The album sold 968k copies in its first week, including 452k downloads – the third biggest week of sales ever for a digital album. However, Billboard also reports that the album broke streaming records in the US too, notching up 8.6m track streams on Cricket, Rdio, Rhapsody, Spotify and Xbox Music in the US during that opening week, becoming the second album after Mumford & Sons’ ‘Babel’ to see all of its tracks debut on Billboard’s On-Demand Songs chart. An interesting point on scale of the various streaming services too: Spotify acounted for 7.7m of those 8.6m first-week streams in the US, with every song on ‘The 20/20 Experience’ getting streamed at least 500k times on Spotify.
Justin Timberlake’s monster first-week sales… and streams
