EA Vue

Here’s a curveball: games publisher Electronic Arts has unveiled Vue, an iPhone and iPad app with the tagline ‘Where Life Meets Music’. It’s an app for sharing photos accompanied by streaming music from Rdio, Spotify and users’ own music libraries. The app, which is free, is only available in Canada and Australia at this point, and is described on its website as “a free mobile app that brings your photos to life with your favorite music… Stream millions of songs alongside your social media in one dynamic show. Play with other people’s vues and photos, in real-time, while you listen”. It’s not the first app aiming to blend music and photo-sharing – SoundTracking is one prominent example – but it’s a surprise move from EA. That said, it’s part of the company’s wider efforts experimenting beyond games: recently the company also launched a mobile yoga app called Yogify.

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