The Coachella festival opens this coming weekend and once again YouTube is streaming performances from all five stages on a dedicated channel, just as it does at other events in the US like Austin City Limits and Lollapalooza. With companies like Milyoni and Wolfgang’s Vault/Concert Vault (as well as artists such as Florence + The Machine and The Rolling Stones) all trying to find ways to charge for live concert streams, both YouTube and Apple (with its annual iTunes festival in London) are pushing the needle solidly towards free. Given the huge reach of both Apple and YouTube, the challenge for anyone to successfully charge for concert streams becomes incrementally harder by the day.

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