Ahead of their Coachella show this weekend, Blur have created a digital tour diary for fans to contribute to during their 2013 tour. Each show they play will have a unique hashtag and any fan-generated content with the relevant hashtag posted to Twitter, Tumblr, YouTube, Instagram and SoundCloud will automatically be added to the site. Fans need to sign in via Facebook before they can submit anything, but when they do they are given a 10% discount code for purchases through the band’s official online store.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…