After a week of speculation, Twitter finally launched its new music discovery app yesterday for iPhone and as a website. Based on its acquisition of startup We Are Hunted, the app provides a way for Twitter users to find new songs and artists based on what’s trending on Twitter, what people they follow have been tweeting about, and their own music preferences. Twitter is certainly bullish about its potential, claiming that it will “change the way people find music”. We’re more cautious: it’s just one more way to find music, based on a single data-source (Twitter), which will sit alongside Shuffler.fm, Hype Machine and the social features of streaming services like Spotify, Rdio and Deezer. Talking of which, Spotify and Rdio integration is present at launch to listen to full tracks, with iTunes preview clips for everyone else. No sign of SoundCloud, Vevo or YouTube as had been predicted. It’s a slick, interesting v1.0 app, it may well drive bigger followings for artists who bubble up in its charts, and we’re interested to see how Twitter plans to integrate ads in it. But it’s not a revolution.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…