Social commerce startup Chirpify has raised a new funding round of $2m from Voyager Capital. It’s being described as a Series A round, although that follows a previous Series A round of $1.3m almost exactly a year ago (Bulletin, 25-Apr-12) involving the same VC firm. Since then, Chirpify has expanded its focus from Twitter to Facebook and Instagram, having worked with music artists including Green Day, Amanda Palmer and Keith Richards. Alongside the funding announcement, Chirpify says it has now signed up Lil Wayne and Snoop Dogg to use its service to sell directly to fans on social networks. “Now that we have built a robust engine that enables in-stream commerce on the top three social media platforms, have acquired top tier brands, celebrities and musicians, powered hundreds of thousands of dollars in transactions, and are seeing rapid consumer adoption, it’s time to accelerate our growth and continue to re-invent the way businesses and consumers transact and monetize social media,” claims CEO Chris Teso. Chirpify has competition though: Gumroad is another company making headway in signing up artists for D2C commerce with a social twist.
Tools: platforms to help you reach new audiences
Tools: Kaiber
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