Music startup Soundrop initially built its business on top of Spotify’s platform, but it’s branching out. The company’s new website still draws on Spotify audio for subscribers in countries where that service is available, but when that’s not the case it pulls in videos from YouTube and Vevo instead. “This is not competing. It’s more targeted to all the YouTube users out there that now can get curated playlists, and piggy back on all the great curation from all the Spotify users,” says CEO Inge-Andre Sandvik. It follows the launch earlier this year of Soundrop’s Facebook application, which was its first move to attract users beyond Spotify. The company is raising a new round of investment to fund its ambitions, following a $3m round in June 2012.

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