Lively is the latest startup whose service is based on shooting video of music concerts then distributing it to smartphones – iOS and Android in this case. “Now fans can put their phones away, relax and enjoy the show and still receive a high quality copy of the live shows they attend,” explains its App Store listing. “Lively does all the work to captures the concert and delivers it in time to listen to on your way home, full video copy delivered shortly afterwards.” The app uses a paid model: a Damien Jurado concert shown in the promo shots costs $9.99, with Lively promising that the “majority of profits go directly to artists”. Concerts are offered as video or audio-only recordings, which can be streamed or downloaded. At the time of writing, the artists featured alongside Jurado are The Lonely Forest, Issues and Widowspeak, so Lively is a decidedly indie-focused service at launch. It’ll be competing against apps like Concert Vault from Wolfgang’s Vault.
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