VEVO has bagged a ‘seven-figure’ year-long deal with Toyota for its AYGO car, replacing a deal that’s elapsed for the same brand to sponsor Channel 4’s T4 strand. AYGO will be the sponsor of Vevo’s What’s Hot Weekend show, as well as ‘strategic’ sponsorship of music video premieres on the service in the UK.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…