If digital music service Soundrop is like a big house with rooms devoted to different artists and genres, well, it just got a mighty-big extension. The service is launching individual rooms for every artist on Spotify, pre-populated with their back catalogues for fans to listen to, rearrange and chat about. “The rooms are made automatically whenever someone clicks on the artist,” head of partnerships Cortney Harding tells “No one owns the rooms, though. Artists, labels and management have to come to us to get admin rights.” If the idea takes off, we predict some fun discussions over whether labels or management should be doing the administrating, in some cases. Fans will be restricted to adding songs by that artist (or co-productions / collaborations) to their room. The move leaves scope for Soundrop to continue working with individual artists on bigger promotions around their music.

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