Kobalt is the latest company hoping to show songwriters that user-generated videos on YouTube featuring their music can be a significant revenue stream. It has launched a new portal for its clients tracking usage data and royalties from YouTube, as well as a “real-time, customisable global activity feed and action center” to keep those clients up to speed on their YouTube business. “It is very clear that the music industry today is a technology industry, too. As fast as we can take that on and understand that, we will get the industry to growth again,” Kobalt CEO Willard Ahdritz tells Billboard, while predicting a notable uptick in publishing revenues from steaming services. “We estimate that in the coming year people should start to see 10% of their publishing income in the United States and Europe coming from the big streaming companies. Today, people see 1% or 2%.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *