Last week saw the launch of The Doors, an official iPad app for the band put together by Elektra Records founder Jac Holzman. Its official launch in London on Friday saw Holzman talk about his view of apps and music artists. “This is a 1,500-piece Doors puzzle, in three dimensions, comma, elegantly pre-assembled. But the beauty of it is you can deconstruct it and go to the part you want,” he tells The Guardian. “The app toolbox lets us do things we cannot do in a book or any linear format.” Can apps be useful for emerging artists rather than just famous names like The Doors though? “Without telling you how, apps are in every artist’s future. That’s what’s coming next!” says Holzman, who is also intrigued by the idea of albums as apps. “I think that is a very valid concept, as long as you remember how fluid the app is, and that you adjust that fluidity to the essence of the artist.”

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