Several streaming music services have suggested that sharing more data with musicians is the key to heading off criticism of streaming payouts. But what does that mean in practice? Pandora has shed more light on its plans for artist analytics, telling Billboard that its new tools will show them playcounts for individual songs, and audience reach by age, gender and geography. The article claims Pandora has been showing off its artist dashboard to a number of musicians privately, in advance of a proper launch. “This is the raw material for developing a potential product,” says Pandora founder Tim Westergren. His company has been under sustained attack in recent months over its payouts – and its desire to reduce them further – but if the company can share data that genuinely helps artists make money in other ways (more efficient touring, for example), it may relieve the pressure. A bit.

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