Streaming radio and DJ-mixes service Mixcloud has relaunched its iPhone app today, while also unveiling a new mobile website.
The company says it’s focusing much more on mobile, with the revamp of the iPhone app particularly welcome for its users, given that it originally launched in June 2011 and hasn’t been updated since then.
Mixcloud says it has 10m monthly active listeners who tune in for an average of 36 minutes per session, with content on the service including mixes from famous names like Paul Oakenfold, Fatboy Slim and Moby, but also emerging DJs and broadcasters.
The iPhone app remains a free download from Apple’s App Store, while the mobile website can be found at http://m.mixcloud.com. Mixcloud says it’s working on a new version of its Android app, and is looking for beta testers for that.
The new app, site and usage milestone come as Mixcloud turns its attention to getting more brands involved in its platform. The company recently appointed former Myspace and Last.fm staffer Fran Hale to a new role as head of brand partnerships, aiming to persuade more brands to “create and curate” content on Mixcloud.
Later today, Mixcloud is holding its first Mixcloud Curates event in London, exploring the relationship between brands, music and content. Music Ally will be reporting from the conference.