Every year, tech analyst-turned-VC Mary Meeker publishes her Internet Trends report: a 100+-slide presentation outlining what she sees happening online (including mobile), and what it means for advertising, media, entertainment and for the people using this technology.
Silicon Valley goes mad for it every year, but we think anyone involved in the digital music space should be reading this year’s presentation too. Co-authored with Liang Wu, it was published yesterday alongside Meeker’s appearance at the D11 conference in California.
The topline: “There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped.”
It also notes that the online world has “become more social and content rich, with expanded use of photos, video and audio”, with the future already appearing in “early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms”.
This may not sound especially startling, but the good stuff is in the detail of the 117-slide presentation, complete with a cameo appearance for SoundCloud (“11 hours of sound uploaded per minute”), some good summaries of the growth in smartphone and tablet usage, and the claim that we’re entering a new wave of “wearables / drivables / flyables / scannables” in the personal technology market. Well worth a read: we’ve embedded it below.