Rdio is the latest streaming music service to announce details of new countries where it’s setting up shop. The company went live in seven more territories yesterday: Malaysia, Hong Kong, Colombia, Chile, the Czech Republic, Switzerland, and Poland. New users can sign up for up to six months of free music on the service as part of its now-traditional launch offer. Rdio says it’s now available in 31 countries across five continents. The notable aspect in the latest expansion is that it’s Rdio’s first step into Asia-Pacific, with the Malaysia and Hong Kong launches. Poland is also an interesting country right now, with fierce streaming-music competition thanks to recent launches from Spotify, WiMP, Rara and (on the video side) Vevo. A recent survey by WiMP claimed that 60% of Polish people say they already listen to streaming music, with 72% saying they expect to be doing so in a year’s time. As ever with new streaming launches, though, Rdio’s success in its seven new countries will depend on how smart its marketing and partnerships are.
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