Twitter seemingly opened up its account analytics to every user, rather than just big brands who are advertising. It emerged that any Twitter user could sign in to the Twitter Ads website and view detailed stats on their timeline and following, without having to spend a penny. The timeline stats are particularly interesting: a chart and table of every tweet, showing how many times each was favourited, retweeted and replied to, as well as click-counts for links. However, after the news broke, Twitter appeared to rein in the feature: when we logged in from a personal account yesterday, we got the analytics (and still do this morning), but when we logged in as Music Ally today, the analytics menu option was missing. The bigger thing here, though, is Twitter opening up not just its analytics service to every user, but its advertising too: individuals can now buy Twitter ads, setting their desired targeting and how much they want to spend before launching a campaign.