Apple published some new stats on its iTunes business yesterday, albeit focused on video rather than music. The company says that iTunes users have downloaded more than 1bn TV episodes and 380m films from its digital store, and are currently buying more than 800k episodes and 350k movies a day. That compares to around 21.6m songs and 66.7m apps downloaded every day from iTunes, although in the latter case, most of them are free rather than paid. Industry analyst Asymco has fed the new numbers into its data-crunching machine, cross-referencing them with Apple’s recently-announced figure of 575m iTunes accounts, and financial data showing it makes $20bn from sales of software and content. It concludes that the average iTunes user spends $16 a year on apps, $12 a year on music, $9 a year on software, $4 a year on video and $2 a year on books. Which, in turn, would mean $6.9bn of annual spending on iTunes music, and thus $4.8bn after Apple’s 30% cut. Compare that to the IFPI’s claim that in 2012, global digital-music industry revenues from ALL sources totalled $5.6bn, and you get a sense of how big a player Apple remains in the market.

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