The Naked and Famous have been using Snapchat to share blasts of their new songs with fans. The band are currently recording their second album, so asked fans to follow their Snapchat profile (‘tnafsnap’) and related hashtag within the app, which lets people send photos and videos to friends with built-in time limits before they self-delete. In The Naked And Famous’ case, they’re posting snippets of music from the studio, with plans to continue doing so throughout the recording process. It’s an inventive use for Snapchat, which has regularly made headlines for its use by people sending saucier fare to friends.
Source: Universal Music UK