Say what you like about the new Myspace – and indie labels have been doing just that – but it’s attracting plenty of curious visitors. The company says it pulled in 31m visitors and 995k downloads of its revamped mobile app in the first two weeks after its relaunch on 12 June. That’s fuelled by the start of a $20m advertising campaign pitched firmly at teens and twentysomethings, as well as media coverage of the site opening its doors to all. But we have to be honest: the first fortnight’s traffic is a sign of how many people are interested in seeing what the new Myspace looks like, not proof that it can retain and grow that audience in the long term. Even in the doldrums of the last version, in December 2011, it still had 24m unique visitors. What’s more important for the new Myspace is daily, weekly and monthly active users over the rest of 2013. And while the 995k iPhone downloads sounds impressive, bear in mind that according to App Store charts, Myspace’s app is currently less popular than Ask.fm, Vine, Kik Messenger, Twitter, Pinterest, Hot or Not!, Tumblr, Tango, Tinder and Google+.
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