The rapid rise in DMCA takedown requests for links in Google’s search results continues. In early July 2012, the company was fielding 719k weekly takedown requests, but a month later this had doubled to 1.5m. In June 2013, it had more than doubled again, to 3.8m requests a week, with music industry bodies like the BPI and RIAA continuing to step up their efforts to scrub infringing websites from Google. That’s actually down slightly from the peak of 4.5m requests one week in May this year, too. Music industry bodies remain prominent in their efforts to scrub infringing sites from Google: in the last month alone, the RIAA sent 3.3m requests, while the BPI sent 3.1m – accounting for 39.3% of all Google’s search-takedown requests for that period. Over the past year, the RIAA has sent 24.2m requests and the BPI 22.7m – a mammoth logistical effort that, as yet, hasn’t had the desired effect of nudging Google to go as far as these bodies would like in downgrading sites regularly subject to these takedowns in its results.