MusicQubed has been backed by a £7.3m advertising campaign from the mobile operator. MusicQubed reveals that O2 Tracks has attracted more than 500k users and notched up 60m song plays since its launch, with users now averaging more than 55 minutes a day of listening. What’s more, 85k tracks have been sold through the app.
O2 Tracks app has attracted more than 500k users
