eBay-owned secondary ticketing service StubHub has launched a Spotify app which lets people find upcoming gigs and buy tickets. It’s starting off simple though: the only personalisation is the app’s location-based feature to pinpoint gigs within five miles of the user’s nearest city. It doesn’t dig into their music history or let them track specific artists, for example, as Songkick and Bandsintown’s Spotify apps do. Like all Spotify apps, too, there is no in-app commerce: users clicking on ‘Buy tickets’ buttons are lobbed out to the StubHub website. Still, the company seems pleased with the potential for its new app. “This latest partnership with Spotify represents how StubHub is now thinking about innovation. More than selling tickets, we are focused on partnering with the most creative companies in the industry to give our users an even more seamless and interesting ways to discover music and experience live events,” says senior product manager Chris Zachos.
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