Payments firm WorldPay has published some results from a survey of more than 11,400 people that it claims shows a strong demand for the ability to legally resell digital content.

Across seven countries, 65% of people surveyed said they’d be interested in selling some of the digital content and games that they’ve bought, while 57% were interested in buying secondhand digital content.

WorldPay splits this out by country: the markets keenest on reselling content were China (82%), South Korea (78%) and India (66%) while the keenest on buying secondhand content were South Korea (70%), the US (60%) and India (57%).

In the UK, 49% of people surveyed were interested in reselling, and 55% on buying secondhand digital content.

“As the digital content and video game industries evolve following massive growth and the closure of physical stores, we are seeing a growing demand from consumers to sell on or exchange content they have purchased,” says Karl MacGregor, VP of digital at WorldPay – which may see a business opportunity in legitimate resale of digital goods.

“This issue is not going away. Despite the legalities currently surrounding ownership of content, the industry needs to do more to educate consumers on what they can legally do with the content they’ve purchased, and identify ways they can meet these demands.”

While the long-running lawsuit against MP3-resale market ReDigi indicates rightsholders aren’t singing from the same hymn sheet just yet, both Apple and Amazon are thought to have explored technologies to facilitate digital reselling if and when that changes.

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