If your artist has shot a decent Instagram photo or video, it’s easy to share it to Twitter and Facebook, or point fans to a weblink to view it online. Actually embedding the thing in another site has been harder, although services like Embedly provided a workaround. Now you won’t need them either, as Instagram has launched “web embedding for Instagram content”. The photo and video webpages on Instagram.com now include a new share button next to the video, which when clicked will serve up an embed code to paste the content into blogs, websites and articles. “As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears,” explains Instagram. “Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos.” A small change in the wider scheme of things, perhaps, but still welcome for artists and labels using Instagram.