Facebook accounts for 50% of content shared through social networks, according to a new report from social marketing firm Gigya. That puts it well ahead of Twitter (24%) and Pinterest (16%), but spells bad news for Google+ with a woeful 2% share of sharing, behind LinkedIn’s 3%. There’s better news for Google when it comes to the market shares for ‘social logins’ – people using a particular social network or account to login to other sites. Facebook takes a 52% share here, but Google+ accounts for 24%, Yahoo 17% and Twitter just 4%. People are logging into sites using their Google IDs, but they’re seemingly still not seeing Google+ as a place to share stuff. Arguably the former is just as valuable to Google as the latter in terms of useful data, of course. As ever with this kind of research, music marketers know not to apply these kinds of figures to their strategy for every artist in the same way. The value and return-on-investment provided by different social networks for artists can vary considerably. Even Google+, with its Hangout video chats and its possible impact on SEO, still attracts a fair number of active artist profiles.

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