But it’s a thought, isn’t it? James Blunt made headlines yesterday after fans of other artists received a promotional email for the singer/songwriter’s new song ‘Bonfire Heart’, despite having never signed up to his mailing list. As complaints started to appear on social networks, Blunt took to his Twitter account with (we think) an apology with a well-judged dash of humour: “Oops… Just emailed the whole of the UK by mistake! Ha” Label Warner Music Group has since told The Guardian that the email was a “clerical error” with the ‘Bonfire Heart’ promo going out to fans subscribed to mailing lists for other artists. Less cross-promotion, more technical mishap, although we like to think a fair few hipsters got a fair way into the song before twigging it wasn’t James Blake. In any case, Blunt is back in the news ahead of his new music coming out, nobody seems too offended, and Blunt showed his characteristic willingness to be in on the jokes by retweeting this warning from a Twitter user: “If you receive an email with a link to the new James Blunt single, don’t click on it. It’s a link to the new James Blunt single!”
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