Music videos service Vevo has had its Lift initiative to promote new artists for some time now, but it focuses on a single artist at a time. Now Vevo is launching something called DSCVR, which it says will focus on a wider range of emerging artists. Three are being featured in its first week: Joel Compass, A*M*E and Mausi, with the aim being to use DSCVR as a bridge between brand new artists and Lift, which focuses on breaking slightly more established artists globally. DSCVR artists will be promoted on Vevo itself, as well as through its YouTube channel. In separate and well-past-emerging-status news, Miley Cyrus’ new single ‘We Can’t Stop’ has been tearing up a storm on Vevo, reaching 100m views on the platform 37 days after launching. That beats the previous record held by Eminem and Rihanna’s ‘Love the Way You Lie’. Cyrus’ song was watched 10.7m times in its first 24 hours on Vevo, and pushed on from there.

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