Chirpify

Social commerce startup Chirpify has added $4m to its Series A funding round, taking the total to $2m. The money comes from a mixture of VC firms and individual investors, with the $6m Series A following an earlier $1.3m seed round. The company has been active in the music space, helping artists sell music and merchandise directly to fans on Twitter and other social networks. It appears to have grander ambitions now it’s finalised the funding. “Chirpify intends to use the new capital to extend the applications of the company’s social commerce platform into new markets and new cross-channel promotions,” explains the company. “The company’s new offerings—which will be available in the next few months – will leverage its proven technology to enable live event and TV conversions.” Live events could be intriguing: getting fans at concerts to tweet to buy something may have potential, for example.

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