British radio-data body Rajar has published its latest figures, revealing that 91% of the UK population listen to radio every week. That’s 48.3m adults – 1.5m more than this time last year. On average, those people are listening to 21.3 hours of radio a week, with digital platforms now accounting for 36.8% of that listening compared to 31.5% a year ago. 27.9m people in the UK now tune in to radio digitally, with DAB radios accounting for 65% of all digital hours, online listening 16% and digital TVs 15%. Finally, radio listening from mobile devices continues to grow, with 24% of adults telling Rajar that they have ever listened from their mobile phone – a figure that rises to 43% for 15-24 year-olds. All in all, it’s the latest reminder that for all the innovation going on around on-demand streaming music and personal radio, traditional radio remains resilient and adaptable to technology trends.
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