The competition between iHeartRadio and Pandora has seen the services match one another for features, but now also for global-expansion strategies. iHeartRadio has launched in beta this week in Australia and New Zealand, with a full launch planned for September including the iHeartRadio mobile apps. “We want to make it something that all Australians, regardless of how technologically savvy you are, if you like music and you have an affinity for music to be the soundtrack in your life, we want this to be your go-to service,” iHeartRadio Australia boss Kate Beddoe tells Billboard, which notes that there are now more than 30 digital music services jostling for consumers’ attention in the country. “Like most digital music services, we set ourselves a benchmark of having an audience of a million in the first 12 months,” adds Beddoe. The news follows Pandora’s relaunch in Australia in beta form in July 2012, before rolling out fully that December (Bulletin, 11-Dec-12).

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