Earlier this year, Microsoft released its own YouTube app for Windows Phone to fill a gap left by Google, which hadn’t made an official one. It was later removed from the Windows Phone store after Google complained about the way the app blocked ads from being viewed. Now the app is back, after the companies put their heads together and settled their differences. “We’ve released an updated YouTube app for Windows Phone that provides the great experience our consumers expect while addressing the concerns Google expressed in May, including the addition of ads,” Microsoft’s spokesperson tells The Verge. “Google’s support in ensuring that Windows Phones customers have a quality YouTube experience and look forward to continuing the collaboration.” While Windows Phone remains a niche compared to iOS and Android, mobile ads are increasingly lucrative for YouTube – up to a quarter of its total ad revenues according to analysts (Bulletin, 6-Jun-13) – so settling the Windows Phone dispute is good news for both companies, as well as users.
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