We first wrote about US startup Lively earlier this year, when it launched an iOS and Android app for selling audio and video recordings of music concerts to fans (Bulletin, 7-May-13). Now the Seattle-based company has announced a $500k seed funding round, with performing rights body SESAC’s president Pat Collins among the early investors. The company is recording gigs then selling audio for $4.99 and audio plus video for $9.99 to fans, with artists getting 70% of the revenues, and access to analytics on who’s been buying their music. Lively says it’ll hire a bunch of new staff with the funds, while also building a performance space to host live recording sessions – something that will bump up its available catalogue of shows. “The fact that we have such strong financial backing shows the momentum behind this idea, and we can’t wait to bring more artists and fans on board,” says CEO Dean Graziano. The company has competition though: Soundhalo in the UK, for example.