YouTube launched significant updates for its iOS and Android mobile apps yesterday, with the key feature being multitasking – the ability to watch a video on one half of the screen while continuing to browse YouTube on the other half. YouTube published two blog posts to announce the update: one for users about the new features, and one for YouTube channel creators (including artists) to explain the likely impact on them. “When fans get to your channel, you can keep them around longer. With the swipe of a finger, they can keep watching your video at the bottom of the screen while exploring the rest of your channel at the same time,” explains the latter post. “In addition to watching your videos and checking out your channel, fans can also now search for playlists on their phones, giving more life to the investment you made in programming them.” It’s YouTube’s latest encouragement to its creators to make more use of the playlist feature.

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