Spotify is having a busy week: yesterday brought news of two new and very different partnerships for the streaming music service. First: Icelandic telco Siminn, which is bundling Spotify into its plans for free for six months. It’s the latest bundle deal for the service, following its recent 4G agreement with Vodafone in the UK. Elsewhere, Spotify is hoping to get more brands and ad agencies using its service through a partnership with licensing firm Music Dealers. The latter is developing and hosting “interactive Sonic Identify Workshops” to help Spotify’s commercial partners make more of the service, building on its work with Coca-Cola on this score. The workshops promise to “dissect and analyse the individual attributes that make up a brand’s sound”, then relate that to what’s possible on Spotify’s platform.

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