New data from comScore shows that Facebook users in the US spent anaverage of 914 minutes on the social network’s mobile site/app in July this year – an 80% increase year-on-year. PC usage, in contrast, dropped 20% to 351 minutes in the period. The total amount of time spent on Facebook via smartphones in Q2 was 225.4bn minutes – doubling the time spent on Facebook in Q2 2012. The financial benefits to Facebook were that mobile ad sales were up 75% to $656m in Q2 and now account for 41% of its total ad revenue. With over 1bn active users globally, Facebook is something of a digital outlier and it would be rash to suggest that every company in its slipstream will see mobile play such a key part; but for music, and especially for music services with an upsell into an app, this is an intriguing glimpse of what is possible.
Source: comScore

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