Nine Inch Nails’ Trent Reznor may have been a poster artist for D2C commerce in the past, but it’s fair to say his enthusiasm for the DIY route has waned. In a Spin interview (yes, we’re slightly late) he explains why he’s now happier with his Columbia distribution deal rather than crowdfunding. “I know that what we’re doing flies in the face of the Kickstarter Amanda-Palmer-Start-a- Revolution thing, which is fine for her, but I’m not super-comfortable with the idea of Ziggy Stardust shaking his cup for scraps,” says Reznor. “I’m not saying offering things for free or pay-what-you-can is wrong. I’m saying my personal feeling is that my album’s not a dime. It’s not a buck. I made it as well as I could, and it costs 10 bucks, or go fuck yourself.” A big change from 2008’s ‘Ghosts I-IV’ album, where the cost ranged from free (for its first nine tracks as a digital download) to $300 (for an “Ultra-Deluxe” box-set that sold out in less than 30 hours). Reznor also refers in passing to his work on the upcoming Beats Music service as “a marriage of humanity and technology”.

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