EDM star David Guetta is the most-followed artist on Spotify, according to figures shared publicly by the streaming service at this week’s BPI AGM, and subsequently updated by Music Ally. Guetta has just under 4.7m followers of his Spotify profile, which by our maths means around a fifth of its 24m active users. Behind Guetta come Rihanna (3.9m followers), Maroon 5 (3.6m), Flo Rida (3m) and Fun. (2.4m), with surprisingly low showings for the likes of Justin Bieber (16th with 1.7m followers) and One Direction (21st with 1.5m – half the total of fourth-placed Flo Rida). Spotify’s head of label relations showed a version of the chart at the BPI event, and told labels it should be a spur for them to encourage fans to follow their favourite artists. “Given that followers get a notification every time a new piece of music is released, they can start listening immediately, so you’re generating revenue immediately,” said Brown.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…