Paul Lamere’s Music Machinery blog has published an interesting post, tracking Google Trends data for a variety of streaming music services over time to see which are growing and which are declining – in terms of their interest for search-engine users, at least. Some of the results aren’t hugely surprising: peaked in 2009 with searches declining ever since, while Spotify has grown steadily since it launched in late 2008. iTunes is “relatively flat since 2010”, albeit with spikes, while Pandora may be “leveling off” after steady growth since 2006. Rdio has recently seen a sharp upswing in searches, while Rhapsody has been steadily shrinking – we’ll stress one more time that this is search-engine data, and Deezer appears to have peaked in 2009, although we suspect the data may be US-only, which would explain that. And perhaps most encouragingly for music rightsholders, Grooveshark appears to have peaked in 2012 – although this may be a combination of users knowing how to find it directly, and Google’s removal of the service from its auto-complete feature.

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