The latest startup looking to help artists make money from livestreams of their gigs is 2vLive. It’s launching with artists including Cee-Lo Green, Demi Lovato, Avril Lavigne and Paloma Faith on board, with plans to stream shows live, get fans interacting with one another and the musicians, and sell merchandise while they watch. “There’s been a lot of people experimenting with the live streaming space, but for us the inspiration was to find a live-streaming product that that could work for the consumer,” president Jennifer Dyer tells Billboard. Virtual tickets to watch shows will cost $5.99, and they’ll be available to stream on computers, tablets and smartphones. Dyer is hoping for more than 300k fans to watch Lovato’s gig on 28 October, to show the service’s potential.