Now that streaming music service Bloom.fm is available on Android as well as iPhone in the UK, it’s kicking off a high-profile marketing campaign. For now, it’s focused on London, with ads on buses and at tube stations, tying into mobile marketing elements. Pitching Bloom.fm as ‘The Music App’, the company hopes the ads will be seen around 10 times by 75% of 15 to 34 year-olds in London over the coming weeks. Seen is one thing: the question is how many will download the app (or remember to download it later if they see the tube ads when they don’t have reception). Bloom.fm is talking a good game as ever: “Our unique approach to pricing and app design means we are the only music service with truly mass-market potential,” says marketing director Jonathan Clark in a statement. Bloom.fm said in September that its iPhone app had been downloaded by 250k Brits, but Google Play stats show the Android version has been downloaded by less than 5k so far.