Businessweek magazine scooped an uber-rare interview with Apple CEO Tim Cook last week, and has now followed up with the full Q&A transcript, offering the longest public insight into Cook’s strategy yet. While he’s clearly saying nothing that he didn’t plan to say, it’s worth a read. There are plentiful verbal slaps for Android: “There is a huge difference between market share of units and usage share. And it shouldn’t surprise anybody that it’s like that,” says Cook. “The truth is that there are more people using iOS 6 than there is any version of Android…” And he also claims that the recent fortunes of Nokia, BlackBerry and Motorola should be “a reminder to everyone in business that you have to keep innovating and that to not innovate is to die”, while also suggesting that the technology industry is moving to Apple’s strategy of controlling hardware, software and services, noting Google and Microsoft’s moves on that front.

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