British firm LoveLive has made its name livestreaming gigs and working on YouTube content for a range of artists, including Madonna, Adele and Rihanna. Now the company has raised a funding round of £1.7m from a mixture of sports and music investors, including the joint boss of sports media firm Perform Group – the company that LoveLive was spun out of in 2008. Other investors in the round, according to the Financial Times, include Access Industries’ head of media Jorg Mohaupt and Ynon Kreiz, executive chairman of YouTube MCN Maker Studios. The FT has LoveLive CEO Richard Cohen saying that his company’s revenues have doubled in each of the last four years, and that a wider $20m funding round from larger investors will happen in the coming months.

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