When music startups hit hard times, they often fold quietly. Music search engine MyMusic is unusual in that respect, because the company wants to draw attention to its plight. Due to “cash restraints” the company is looking to sell up, either as a whole entity, or by splitting its technology and its mymusic.com domain name. MyMusic launched publicly in May 2012 as a search engine for music videos, gig listings, lyrics, tweets, photos and digital albums, armed with gamification features to award users points for their activities on the site (Bulletin, 23-May-12). The company raised $1m of seed funding in June 2012, and was aiming for partnerships with labels as it grew – Universal Music was quoted in its funding release predicting that “MyMusic is going to be a driving force in the way people consume music content online”. 15 months on, that hasn’t quite panned out, with CEO Robert Lane telling Music Ally that he’s looking for buyers, with technology including MyMusic’s B2B platform for music search, aggregation and magazine-creation tools, as well as an almost-finished iOS app.