British supermarket chain Tesco has been rumoured to be launching its own tablet for some time, and yesterday the rumours were proved right. Said tablet is the Hudl, a seven-inch tablet running the Android Jelly Bean software, with an emphasis on ease of use for non-geeks, and a range of digital entertainment services built in. That includes music – the former we7 – under the blinkbox brand, alongside films and TV shows. The device goes on sale on 30 September with a £119 price, a bit higher than the £99 that had been predicted by some analysts, although people on Tesco’s Clubcard Boost scheme will be able to buy at that price. The Hudl is considerably cheaper than Apple’s lowest-spec iPad mini (£269) and in theory a little bit more affordable than Amazon’s cheapest Kindle Fire (£129) – although the latter is currently being discounted to £99 on Amazon. “Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited,” says Tesco boss Philip Clarke. “We feel the time is right for Tesco to help widen tablet ownership… The digital revolution should be for the many, not for the few.”

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